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“I am proud of William Cook. I built it up almost from scratch. To me the letters WC stand for “World Class”. I believe we are, and we can prove it to our customers.”
Andrew Cook CBE - Chairman

“Press on. Nothing in the world can take the place of persistence.
Talent will not; nothing is more common than unsuccessful men with talent.
Genius will not; unrewarded genius is almost a proverb.
Education will not; the world is full of educated derelicts.
Persistence and determination alone are omnipotent.”
- The Cook guiding principles.